Jo Pettifer

VP UK&I Marketing

Jo Pettifer leads the UK and Ireland marketing organization at Salesforce and is also global CMO for Manufacturing, Automotive, Energy and Utilities industries. In her role, Jo is focused on connecting customers and companies together through marketing strategy, demand generation, brand awareness and product marketing, as well as customer marketing.

With over 20 years of experience in the technology industry leading sales, operations and marketing functions, Jo most recently joined from Box, a leading cloud content management provider where she served as VP EMEA Marketing.

Jo is passionate about continuous learning, coaching and mentors young aspiring adults looking for a future in the tech industry and leads Salesforce commitment to bridging the digital skills gap in the UK and Ireland.

Jo is a graduate in Business Administration from DeMontfort University and lives in Oxfordshire.

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