I have led the WARC business since it was acquired by Ascential in 2018. In this time, the team and I have delivered 4 successive years of double-digit revenue growth - including through the pandemic -and are on track to double the size of the business within 5 years of the acquisition.
Alongside this role, I led the development of the Lions digital strategy, including launching The Work, the Lions Intelligence subscriptions platform.
Prior to this, I was CMO for WGSN for four years. I led the marketing, CRM, subscription management, insight and client management teams for the business and delivered the successful integration of the Stylesight proposition, WGSN’s main competitor when that business was acquired in 2014.
My first role in Ascential was as Digital Marketing and Insight Director for the Group, which I carried out between 2012 and 2014, embedding best practice and capability across the organisation.
Prior to Ascential, I spent nearly 4 years as Marketing Director at online payments scale-up Ukash and was part of the executive team that created a profitable, award-winning business across 6 continents that have now successfully been sold to Paysafe Group.
And before that, I had 13 years of blue-chip Marketing experience with Barclays in the UK and South Africa across all aspects of the marketing, customer strategy, and proposition spectrum.