Dole Sunshine Company
2022 was the first-year for Cannes Lions to have their first-ever B2B Creative Lions. One surprising winner in this category was The Dole Sunshine Company and its Piñatex brand, a vegan, cruelty free and sustainable leather substitute.
In his session, Rupen will talk about the need for a new language of humanized growth, of regenerative growth - one where purpose has to be the business model if People, Planet and Prosperity are to thrive together and not one at the cost of another. See how this is taking shape with work and examples from his outside-in CMO role at the Dole Sunshine Company as well as other brands he is involved in as co-founder of The Shed 28.