Tricia Weener is Chief Marketing Officer, Marketing & Communications at KONE, a global leader in the elevator and escalator industry whose purpose is to improve the flow of urban life. Prior to this, Tricia was Group Head of B2B Marketing at HSBC, the world’s leading international bank.

Tricia is a Fellow and Global Ambassador of the Marketing Society, as well as a Fellow of the Chartered Institute of Marketing. Her plus 25-year career includes her founding and running her own successful creative services agency, as well as working in senior leadership roles in B2B and B2C marketing in industry sectors including: people flow, financial services, retail, luxury goods, drinks, FMCG, travel and sport, working in and across Asia, EMEA and the America’s.

Tricia is a customer advocate with a passion for people, building brands and driving business growth. She values diverse and inclusive workplaces and strives for gender balance and equity, creating environments where everyone feels valued and can be themselves. She is also a sustainability champion in both her personal and work life.